The new Google documentation on best practices for links provides some solid advice for any site, Google and non-Google alike. It also has important connections to what we know about algorithms, HTML and link analysis. Here are three takeaways found in Google’s updated SEO Link Best Practices. Chaining links doesn’t work in your favour Chaining links means when you add…
Keyword-rich domain names were once thought to be an effective way to increase a website’s visibility and improve search engine rankings. However, there are several other factors that can heavily influence the success of a website. John Mueller, a Google Search Advocate and public representative for Google, shared his opinion on domains with exact match keywords in a Reddit thread…
Google and Microsoft are doubling down on artificial intelligence, with both companies announcing new features for their search and map services, as they race to bring the technology to more users. Google has announced several new ways to use artificial intelligence (AI) to enhance its search features. Google began developing a more natural language search technology by incorporating artificial intelligence…
Google’s Search algorithm is rather like the ‘Everlasting Gobstopper’ from Charlie and the Chocolate Factory: The exact recipe remains a closely guarded secret — and it’s a secret many would love to get their filthy hands on. Yandex’s code leak last month has reverberated throughout both the tech and digital marketing worlds. SEOs may be able to gain valuable insights…