Bing’s Battle for Market Share still Uphill Climb Against Google

The dust has settled six months on since the debut of the AI-powered New Bing — yet the search engine landscape remains strikingly untransformed, both within the domestic US market and globally. Direct visits to the ChatGPT site also show signs of slowdown. A brief look at the major stat counters shows Bing’s share of the search market stuck in a…

Google Testing New AI tool to Write News Articles

In a groundbreaking move, Google has revealed Genesis, an AI tool capable of processing current events data and writing coherent news articles. The tool has been demonstrated only to a select group of senior staff at The New York Times, The Washington Post, and News Corp.

Google launches AI textual assistant, NotebookLM

Distinct from the available AI chatbots, NotebookLM functions as a personalised AI assistant “grounded” in the document you choose to input. The app is set to work in conjunction with Google Drive, analysing your documents to help extract key points, summarise texts, or brainstorm new ideas.  Project Tailwind was one of a raft of new features unveiled at the Google…

EU regulators lay antitrust charges on Google, threaten to break up its ads business

European Commission regulators have sent a Statement of Objections to Google over practices in online advertising technology. The tech giant is accused of exploiting its dominant position in the online advertising market, through Google AdX, in order to gain unfair advantages deemed against EU antitrust rules. The complaint puts pressure on Alphabet to sell off parts of the lucrative Google…

Can Google’s New AI-Powered Search Strike the Right Balance of Content and Ads?

Google has unveiled its new Search Generative Experience (SGE), set to drop AI-generated answers above traditional search results. The goal is to streamline the experience in a way that allows users to find results faster, delve deeper, achieve things faster — but will an inundation of ads kill the buzz? A bombshell was announced at the Google I/O 2023 Keynote…

Google’s Gary Illyes: Quality content and social media presence remain key

Google’s resident webmaster trends analyst, Gary Illyes, has restated how a focus on high-quality content and social media presence is the most important factor for indexing and visibility in search results. To tap into the potential of Google’s algorithms, it’s essential to understand those factors that influence indexing and ranking. In a recent Q&A session focused on Google SEO, one…

Google helps users verify web crawlers, Adds ‘GoogleOther’

Google released additional details this week on how to verify if a web crawler accessing a server is one of Google’s own. This is key for website owners who need to know their website’s content is being indexed accurately by Google Search. Meanwhile, Google employees have been offered their own dedicated in-house crawler, GoogleOther, to help out with R&D. Web…

Project Magi: Google is changing how search works in a big way

Google is set to drop new AI features into Google Search next month as part of a development initiative known only as ‘Project Magi’. Strikingly, Google intends to release an entirely distinct new AI search engine at some point in the near-future.  Google has been serious about artificial intelligence for a number of years. The Google AI division was established…

Google Search offers up ‘Perspectives’, Expands features for verifying information

Google has rolled out fresh tools, and tweaked some established ones, to give users a more rounded view of search results. The search giant aims to provide users with more context and transparency. Google has this week revealed several updates that will be implemented in search results. With these updates, the search giant aims to provide users with more context…

Linkedin wants to lead the pack in long-form content, introduces new SEO features.

One of the advantages of long-form social media content is that it can help experts and professionals stamp their authority on a given field. Linkedin introduced a host of new tools this week to improve the visibility and discoverability of posts — including the addition of SEO tools for articles — all part of the platform’s wider push to stamp…