Should You Be Using ChatGPT To Improve Your SEO
In today’s digital age, millions of websites compete for top ranking on search engines like Google. Staying updated with the latest SEO and technology trends is crucial to achieving this. One of the latest technologies making waves in the content marketing industry for improving the way we create content is the AI-powered chatbot, ChatGPT.
In this article, we’ll discuss this new technology, its benefits, limitations, and how to use it to optimise your SEO.
Conduct Research
As ChatGPT can’t search the world wide web and collate the necessary information into one easy-to-read paragraph, it is a valuable tool for conducting research. With this tool, businesses and content marketers can save a significant amount of time and effort in finding answers to your questions or researching a particular subject.
For example, let’s ask ChatGPT to provide some dot points on ‘How AI-technology Can Benefit The Economy’ that we can use as a framework for an article:
However, it is worth noting that the answer ChatGPT produces will only be detailed if the question asked prompts it to be. The key to getting quality and in-depth answers to your question is knowing how to structure an in-depth question as well as knowing enough about the subject in the first place.
Create Content
One of the main advantages of ChatGPT is that it can generate high-quality and keyword-rich content quickly and efficiently. This ability to produce content on any subject can be beneficial for businesses, helping them to produce everything from blog posts to social media posts to landing page copy and ad copy.
For example, let’s ask ChatGPT to create a social media post for an energy drink:
While ChatGPT may seem like an enticing way to create mass content at scale, it doesn’t mean you should, as there are risks in using AI-generated content on your website. One of the main concerns is that Google’s algorithm is designed to detect and penalise AI-generated content, flagging it as spam. For this reason, it is advised that you always use human oversight, using ChatGPT as more of a brainstorming tool or a tool to aid the creation of content.
Generate SEO Titles
Along with creating content, ChatGPT can also help to generate a list of SEO-optimised titles or improve on the ones you’ve already made. This can be particularly handy if you are trying to build an SEO strategy to improve your ranking on a specific subject and want to come up with a range of blog titles to do so.
For example, ask it to ‘generate 15 titles for a mortgage lending blog to improve their google ranking:
While this method can certainly make coming up with blog ideas easier, it’s worth noting that other businesses may do the same thing, resulting in identical blog posts or titles. So it is advised that ChatGPT is only used as a brainstorming tool and that the content created is unique and authentic.
Keyword Research And Analysis
ChatGPT can be a valuable tool for improving your SEO research strategy, making researching keywords quick and easy. All you need to do is open the chatbot and ask to provide the highest-ranking keywords for a subject, and it will provide a list of keywords. Alternatively, you can give ChatGPT some initial keywords and ask it to provide some related ones.
For example, let’s ask ChatGPT to provide some words for a ‘plumbing company in London:’
Another drawback is that currently, ChatGPT has limited knowledge, only using data up to 2021. This means that ChatGPT can not provide any knowledge of current affairs or trends. This also means that it cannot compare the text produced with the content that is currently on the world wide web, and therefore the research you conduct might be out of date with the latest SEO rules.
The Verdict
Should you be using ChatGPT to improve your SEO?
Yes! When used correctly, ChatGPT has proven to be a valuable tool for gathering information, brainstorming ideas and streamlining work. It shows great potential to help businesses create search engine-optimised content faster and more efficiently.