What is Link Building? Link building is all about getting external websites to link to your own website. It’s an essential part of search engine optimisation (SEO), with the goal being to establish a higher ranking on Search Engine Results Page (SERP). Those inbound hyperlinks out there that direct to your webpage are called ‘Backlinks’. Backlinks are one of the…
One of the advantages of long-form social media content is that it can help experts and professionals stamp their authority on a given field. Linkedin introduced a host of new tools this week to improve the visibility and discoverability of posts — including the addition of SEO tools for articles — all part of the platform’s wider push to stamp…
The new Google documentation on best practices for links provides some solid advice for any site, Google and non-Google alike. It also has important connections to what we know about algorithms, HTML and link analysis. Here are three takeaways found in Google’s updated SEO Link Best Practices. Chaining links doesn’t work in your favour Chaining links means when you add…
Keyword-rich domain names were once thought to be an effective way to increase a website’s visibility and improve search engine rankings. However, there are several other factors that can heavily influence the success of a website. John Mueller, a Google Search Advocate and public representative for Google, shared his opinion on domains with exact match keywords in a Reddit thread…
Google and Microsoft are doubling down on artificial intelligence, with both companies announcing new features for their search and map services, as they race to bring the technology to more users. Google has announced several new ways to use artificial intelligence (AI) to enhance its search features. Google began developing a more natural language search technology by incorporating artificial intelligence…
Google’s Search algorithm is rather like the ‘Everlasting Gobstopper’ from Charlie and the Chocolate Factory: The exact recipe remains a closely guarded secret — and it’s a secret many would love to get their filthy hands on. Yandex’s code leak last month has reverberated throughout both the tech and digital marketing worlds. SEOs may be able to gain valuable insights…
The AI wars have begun. With artificial intelligence on the rise, Google has entered the fray with its own experimental AI. Bard, powered by LaMDA (Language Model for Dialogue Applications) technology, is currently in testing and expected to go live within weeks. Both giants are rushing to beat one another to the top of the AI mountain, with no signs…
Tech behind chatbot technology has come on leaps and bounds in the last five years. Once a rigid set of copy-pasted commands, automation software is today enabling bots to take on ever more sophisticated tasks. Voice assistants have developed in unison to deliver incredibly human-like interaction, allowing businesses to build stronger relationships with their audience. As the popularity of voice…