Google’s resident webmaster trends analyst, Gary Illyes, has restated how a focus on high-quality content and social media presence is the most important factor for indexing and visibility in search results. To tap into the potential of Google’s algorithms, it’s essential to understand those factors that influence indexing and ranking. In a recent Q&A session focused on Google SEO, one…
Google released additional details this week on how to verify if a web crawler accessing a server is one of Google’s own. This is key for website owners who need to know their website’s content is being indexed accurately by Google Search. Meanwhile, Google employees have been offered their own dedicated in-house crawler, GoogleOther, to help out with R&D. Web…
Google has rolled out fresh tools, and tweaked some established ones, to give users a more rounded view of search results. The search giant aims to provide users with more context and transparency. Google has this week revealed several updates that will be implemented in search results. With these updates, the search giant aims to provide users with more context…
Search Engine Optimization (SEO) has become an essential ingredient for cooking up successful online presence. One of the most important aspects of that is Link Building. Think of it like a digital game of connect the dots – you want to make links to your website to create a vivid picture that search engines will love. Some may wonder, why…
Creating high-quality content is essential for any SEO strategy. But what exactly does “high-quality” mean? In this article, we’ll explore some tips and techniques for creating content that’s both informative and optimized for search engines. The first step in creating high-quality SEO content is to know your customer. Spend some time getting to know your audience through market research. This…
What is Link Building? Link building is all about getting external websites to link to your own website. It’s an essential part of search engine optimisation (SEO), with the goal being to establish a higher ranking on Search Engine Results Page (SERP). Those inbound hyperlinks out there that direct to your webpage are called ‘Backlinks’. Backlinks are one of the…
One of the advantages of long-form social media content is that it can help experts and professionals stamp their authority on a given field. Linkedin introduced a host of new tools this week to improve the visibility and discoverability of posts — including the addition of SEO tools for articles — all part of the platform’s wider push to stamp…
The new Google documentation on best practices for links provides some solid advice for any site, Google and non-Google alike. It also has important connections to what we know about algorithms, HTML and link analysis. Here are three takeaways found in Google’s updated SEO Link Best Practices. Chaining links doesn’t work in your favour Chaining links means when you add…
Keyword-rich domain names were once thought to be an effective way to increase a website’s visibility and improve search engine rankings. However, there are several other factors that can heavily influence the success of a website. John Mueller, a Google Search Advocate and public representative for Google, shared his opinion on domains with exact match keywords in a Reddit thread…
Google and Microsoft are doubling down on artificial intelligence, with both companies announcing new features for their search and map services, as they race to bring the technology to more users. Google has announced several new ways to use artificial intelligence (AI) to enhance its search features. Google began developing a more natural language search technology by incorporating artificial intelligence…