Google’s resident webmaster trends analyst, Gary Illyes, has restated how a focus on high-quality content and social media presence is the most important factor for indexing and visibility in search results. To tap into the potential of Google’s algorithms, it’s essential to understand those factors that influence indexing and ranking. In a recent Q&A session focused on Google SEO, one…
Google released additional details this week on how to verify if a web crawler accessing a server is one of Google’s own. This is key for website owners who need to know their website’s content is being indexed accurately by Google Search. Meanwhile, Google employees have been offered their own dedicated in-house crawler, GoogleOther, to help out with R&D. Web…
Google is set to drop new AI features into Google Search next month as part of a development initiative known only as ‘Project Magi’. Strikingly, Google intends to release an entirely distinct new AI search engine at some point in the near-future. Google has been serious about artificial intelligence for a number of years. The Google AI division was established…
Google has rolled out fresh tools, and tweaked some established ones, to give users a more rounded view of search results. The search giant aims to provide users with more context and transparency. Google has this week revealed several updates that will be implemented in search results. With these updates, the search giant aims to provide users with more context…
Search Engine Optimization (SEO) has become an essential ingredient for cooking up successful online presence. One of the most important aspects of that is Link Building. Think of it like a digital game of connect the dots – you want to make links to your website to create a vivid picture that search engines will love. Some may wonder, why…
What is Link Building? Link building is all about getting external websites to link to your own website. It’s an essential part of search engine optimisation (SEO), with the goal being to establish a higher ranking on Search Engine Results Page (SERP). Those inbound hyperlinks out there that direct to your webpage are called ‘Backlinks’. Backlinks are one of the…
Bytedance is eager to sink its teeth into the Search Ads market. While still in its early stages, a full rollout of TikTok Search Ads features is likely in the coming months, signaling a move into Google’s territory. TikTok has emerged as one of the fastest growing social media platforms worldwide. It boasts over a billion active users and an…
Brave Search is the latest to follow suit in the AI search game. Its new tool, The Summarizer, places a concise AI-generated summary at the top of the search engine results page (SERP). The feature draws upon existing web content to aggregate results. Brave makes the claim this is a more reliable approach compared to other “purely generative” AI models. …
One of the advantages of long-form social media content is that it can help experts and professionals stamp their authority on a given field. Linkedin introduced a host of new tools this week to improve the visibility and discoverability of posts — including the addition of SEO tools for articles — all part of the platform’s wider push to stamp…
Microsoft is set to ramp up the prices for Bing Search API’s from May 1st in a move stated to “reflect technology investments.” The announcement follows the tech giant’s multibillion dollar investment in OpenAI which promises to bring revolutionary new ChatGPT features to Bing. It’s a partnership set to revolutionise in more ways than one: Microsoft intends to integrate advertising…