The dust has settled six months on since the debut of the AI-powered New Bing — yet the search engine landscape remains strikingly untransformed, both within the domestic US market and globally. Direct visits to the ChatGPT site also show signs of slowdown. A brief look at the major stat counters shows Bing’s share of the search market stuck in a…
Building on the success of its introduction earlier in the year, Bing Chat is to embrace a broader landscape and welcome users of alternative browsers to the fold. Microsoft is even extending the reach of its AI-driven search tech to its closest rivals in Chrome and Safari. Based on the same technology behind ChatGPT-4 from OpenAI, Bing Chat is able…
The EU has moved fast on safety and transparency regulations for artificial intelligence, set to introduce strict rules for AI in scenarios deemed “high-risk”. The US, meanwhile, has been more hesitant — its major tech firms a counterweight to public calls for regulation. In the UK, the government points toward a “pro-innovation” approach to avoid stifling competition in AI. The…
In a groundbreaking move, Google has revealed Genesis, an AI tool capable of processing current events data and writing coherent news articles. The tool has been demonstrated only to a select group of senior staff at The New York Times, The Washington Post, and News Corp.
Distinct from the available AI chatbots, NotebookLM functions as a personalised AI assistant “grounded” in the document you choose to input. The app is set to work in conjunction with Google Drive, analysing your documents to help extract key points, summarise texts, or brainstorm new ideas. Project Tailwind was one of a raft of new features unveiled at the Google…
Microsoft today announced a slew of AI-powered shopping tools for Bing and the Bing AI chatbot within the Edge sidebar. These new tools include a handy Buying Guide, Price Match features, and summarised reviews. It will be interesting to observe how these new features are embraced — or not — by consumers and digital marketers alike. Microsoft is introducing AI-generated…
European Commission regulators have sent a Statement of Objections to Google over practices in online advertising technology. The tech giant is accused of exploiting its dominant position in the online advertising market, through Google AdX, in order to gain unfair advantages deemed against EU antitrust rules. The complaint puts pressure on Alphabet to sell off parts of the lucrative Google…
Trends are fast moving toward the integration of generative AI with real-time search engine data, but real challenges remain over the accuracy and veracity of information. Are the Chatbots feeling lucky? And, who’s culpable when they dish out incorrect information? AI chat tools tend to slip up at times, producing errors described as “hallucinations”. Liability for damages caused by AI…
Google has unveiled its new Search Generative Experience (SGE), set to drop AI-generated answers above traditional search results. The goal is to streamline the experience in a way that allows users to find results faster, delve deeper, achieve things faster — but will an inundation of ads kill the buzz? A bombshell was announced at the Google I/O 2023 Keynote…
Google’s resident webmaster trends analyst, Gary Illyes, has restated how a focus on high-quality content and social media presence is the most important factor for indexing and visibility in search results. To tap into the potential of Google’s algorithms, it’s essential to understand those factors that influence indexing and ranking. In a recent Q&A session focused on Google SEO, one…