Fundamentals of SEO: Link Building 

What is Link Building?  Link building is all about getting external websites to link to your own website. It’s an essential part of search engine optimisation (SEO), with the goal being to establish a higher ranking on Search Engine Results Page (SERP). Those inbound hyperlinks out there that direct to your webpage are called ‘Backlinks’. Backlinks are one of the…

TikTok Taking a Byte from Search Ads Market 

Bytedance is eager to sink its teeth into the Search Ads market. While still in its early stages, a full rollout of TikTok Search Ads features is likely in the coming months, signaling a move into Google’s territory.  TikTok has emerged as one of the fastest growing social media platforms worldwide. It boasts over a billion active users and an…

Brave Search Launches AI-Powered SERP Summarizer

Brave Search is the latest to follow suit in the AI search game. Its new tool, The Summarizer, places a concise AI-generated summary at the top of the search engine results page (SERP). The feature draws upon existing web content to aggregate results. Brave makes the claim this is a more reliable approach compared to other “purely generative” AI models. …

Linkedin wants to lead the pack in long-form content, introduces new SEO features.

One of the advantages of long-form social media content is that it can help experts and professionals stamp their authority on a given field. Linkedin introduced a host of new tools this week to improve the visibility and discoverability of posts — including the addition of SEO tools for articles — all part of the platform’s wider push to stamp…

Why Did the Price of the Bing Web Search API Increase, and How Does the API Work?

Microsoft is set to ramp up the prices for Bing Search API’s from May 1st in a move stated to “reflect technology investments.” The announcement follows the tech giant’s multibillion dollar investment in OpenAI which promises to bring revolutionary new ChatGPT features to Bing. It’s a partnership set to revolutionise in more ways than one: Microsoft intends to integrate advertising…

“I, chatbot.” — Voice Optimisation and Conversational Marketing in 2023

Tech behind chatbot technology has come on leaps and bounds in the last five years. Once a rigid set of copy-pasted commands, automation software is today enabling bots to take on ever more sophisticated tasks. Voice assistants have developed in unison to deliver incredibly human-like interaction, allowing businesses to build stronger relationships with their audience.  As the popularity of voice…