What is Link Building? Link building is all about getting external websites to link to your own website. It’s an essential part of search engine optimisation (SEO), with the goal being to establish a higher ranking on Search Engine Results Page (SERP). Those inbound hyperlinks out there that direct to your webpage are called ‘Backlinks’. Backlinks are one of the…
Bytedance is eager to sink its teeth into the Search Ads market. While still in its early stages, a full rollout of TikTok Search Ads features is likely in the coming months, signaling a move into Google’s territory. TikTok has emerged as one of the fastest growing social media platforms worldwide. It boasts over a billion active users and an…
Brave Search is the latest to follow suit in the AI search game. Its new tool, The Summarizer, places a concise AI-generated summary at the top of the search engine results page (SERP). The feature draws upon existing web content to aggregate results. Brave makes the claim this is a more reliable approach compared to other “purely generative” AI models. …
One of the advantages of long-form social media content is that it can help experts and professionals stamp their authority on a given field. Linkedin introduced a host of new tools this week to improve the visibility and discoverability of posts — including the addition of SEO tools for articles — all part of the platform’s wider push to stamp…
Microsoft is set to ramp up the prices for Bing Search API’s from May 1st in a move stated to “reflect technology investments.” The announcement follows the tech giant’s multibillion dollar investment in OpenAI which promises to bring revolutionary new ChatGPT features to Bing. It’s a partnership set to revolutionise in more ways than one: Microsoft intends to integrate advertising…
Google’s Search algorithm is rather like the ‘Everlasting Gobstopper’ from Charlie and the Chocolate Factory: The exact recipe remains a closely guarded secret — and it’s a secret many would love to get their filthy hands on. Yandex’s code leak last month has reverberated throughout both the tech and digital marketing worlds. SEOs may be able to gain valuable insights…
Tech behind chatbot technology has come on leaps and bounds in the last five years. Once a rigid set of copy-pasted commands, automation software is today enabling bots to take on ever more sophisticated tasks. Voice assistants have developed in unison to deliver incredibly human-like interaction, allowing businesses to build stronger relationships with their audience. As the popularity of voice…