Google’s John Mueller Recommends Paying Attention To Keyword-Rich Domains

Keyword-rich domain names were once thought to be an effective way to increase a website’s visibility and improve search engine rankings. However, there are several other factors that can heavily influence the success of a website. John Mueller, a Google Search Advocate and public representative for Google, shared his opinion on domains with exact match keywords in a Reddit thread…

“I, chatbot.” — Voice Optimisation and Conversational Marketing in 2023

Tech behind chatbot technology has come on leaps and bounds in the last five years. Once a rigid set of copy-pasted commands, automation software is today enabling bots to take on ever more sophisticated tasks. Voice assistants have developed in unison to deliver incredibly human-like interaction, allowing businesses to build stronger relationships with their audience.  As the popularity of voice…