How to Create High-Quality Content for SEO

Creating high-quality content is essential for any SEO strategy. But what exactly does “high-quality” mean? In this article, we’ll explore some tips and techniques for creating content that’s both informative and optimized for search engines. The first step in creating high-quality SEO content is to know your customer. Spend some time getting to know your audience through market research. This…

Google’s John Mueller Recommends Paying Attention To Keyword-Rich Domains

Keyword-rich domain names were once thought to be an effective way to increase a website’s visibility and improve search engine rankings. However, there are several other factors that can heavily influence the success of a website. John Mueller, a Google Search Advocate and public representative for Google, shared his opinion on domains with exact match keywords in a Reddit thread…

“I, chatbot.” — Voice Optimisation and Conversational Marketing in 2023

Tech behind chatbot technology has come on leaps and bounds in the last five years. Once a rigid set of copy-pasted commands, automation software is today enabling bots to take on ever more sophisticated tasks. Voice assistants have developed in unison to deliver incredibly human-like interaction, allowing businesses to build stronger relationships with their audience.  As the popularity of voice…