Google’s resident webmaster trends analyst, Gary Illyes, has restated how a focus on high-quality content and social media presence is the most important factor for indexing and visibility in search results. To tap into the potential of Google’s algorithms, it’s essential to understand those factors that influence indexing and ranking. In a recent Q&A session focused on Google SEO, one…
Google has released eight new top-level domains geared toward specific website owners and industries, from “.esq” for lawyers, to “.phd” for academics. The new domains will offer greater flexibility and choice for website owners seeking to create a distinctive online presence. A top-level domain (TLD) is the part of a website address that comes after the last dot, such as…
Google released additional details this week on how to verify if a web crawler accessing a server is one of Google’s own. This is key for website owners who need to know their website’s content is being indexed accurately by Google Search. Meanwhile, Google employees have been offered their own dedicated in-house crawler, GoogleOther, to help out with R&D. Web…
Google is set to drop new AI features into Google Search next month as part of a development initiative known only as ‘Project Magi’. Strikingly, Google intends to release an entirely distinct new AI search engine at some point in the near-future. Google has been serious about artificial intelligence for a number of years. The Google AI division was established…
Google has rolled out fresh tools, and tweaked some established ones, to give users a more rounded view of search results. The search giant aims to provide users with more context and transparency. Google has this week revealed several updates that will be implemented in search results. With these updates, the search giant aims to provide users with more context…
Bytedance is eager to sink its teeth into the Search Ads market. While still in its early stages, a full rollout of TikTok Search Ads features is likely in the coming months, signaling a move into Google’s territory. TikTok has emerged as one of the fastest growing social media platforms worldwide. It boasts over a billion active users and an…
Brave Search is the latest to follow suit in the AI search game. Its new tool, The Summarizer, places a concise AI-generated summary at the top of the search engine results page (SERP). The feature draws upon existing web content to aggregate results. Brave makes the claim this is a more reliable approach compared to other “purely generative” AI models. …
One of the advantages of long-form social media content is that it can help experts and professionals stamp their authority on a given field. Linkedin introduced a host of new tools this week to improve the visibility and discoverability of posts — including the addition of SEO tools for articles — all part of the platform’s wider push to stamp…
Google has recently published a new guide on SEO link best practices. It has drastically changed from the previous document, which just focused on how to make your links crawlable. The new guide now addresses how to write good anchor text, internal links within your content and external links from other sites. So, what are the New Google SEO Link…
Artificial Intelligence is advancing at a rapid speed, and Microsoft has been leading the charge. Now, Microsoft Bing is taking AI to the next level by enabling their own ChatGPT-enabled full-service chatbot that can answer questions in plain English and even joke around a little bit. Microsoft has announced new features for Bing search engine and Edge web browser that…