Bytedance is eager to sink its teeth into the Search Ads market. While still in its early stages, a full rollout of TikTok Search Ads features is likely in the coming months, signaling a move into Google’s territory. TikTok has emerged as one of the fastest growing social media platforms worldwide. It boasts over a billion active users and an…
Brave Search is the latest to follow suit in the AI search game. Its new tool, The Summarizer, places a concise AI-generated summary at the top of the search engine results page (SERP). The feature draws upon existing web content to aggregate results. Brave makes the claim this is a more reliable approach compared to other “purely generative” AI models. …
One of the advantages of long-form social media content is that it can help experts and professionals stamp their authority on a given field. Linkedin introduced a host of new tools this week to improve the visibility and discoverability of posts — including the addition of SEO tools for articles — all part of the platform’s wider push to stamp…
Google has recently published a new guide on SEO link best practices. It has drastically changed from the previous document, which just focused on how to make your links crawlable. The new guide now addresses how to write good anchor text, internal links within your content and external links from other sites. So, what are the New Google SEO Link…
Artificial Intelligence is advancing at a rapid speed, and Microsoft has been leading the charge. Now, Microsoft Bing is taking AI to the next level by enabling their own ChatGPT-enabled full-service chatbot that can answer questions in plain English and even joke around a little bit. Microsoft has announced new features for Bing search engine and Edge web browser that…
The new Google documentation on best practices for links provides some solid advice for any site, Google and non-Google alike. It also has important connections to what we know about algorithms, HTML and link analysis. Here are three takeaways found in Google’s updated SEO Link Best Practices. Chaining links doesn’t work in your favour Chaining links means when you add…
Microsoft is set to ramp up the prices for Bing Search API’s from May 1st in a move stated to “reflect technology investments.” The announcement follows the tech giant’s multibillion dollar investment in OpenAI which promises to bring revolutionary new ChatGPT features to Bing. It’s a partnership set to revolutionise in more ways than one: Microsoft intends to integrate advertising…
Keyword-rich domain names were once thought to be an effective way to increase a website’s visibility and improve search engine rankings. However, there are several other factors that can heavily influence the success of a website. John Mueller, a Google Search Advocate and public representative for Google, shared his opinion on domains with exact match keywords in a Reddit thread…
Google and Microsoft are doubling down on artificial intelligence, with both companies announcing new features for their search and map services, as they race to bring the technology to more users. Google has announced several new ways to use artificial intelligence (AI) to enhance its search features. Google began developing a more natural language search technology by incorporating artificial intelligence…
Google’s Search algorithm is rather like the ‘Everlasting Gobstopper’ from Charlie and the Chocolate Factory: The exact recipe remains a closely guarded secret — and it’s a secret many would love to get their filthy hands on. Yandex’s code leak last month has reverberated throughout both the tech and digital marketing worlds. SEOs may be able to gain valuable insights…