Can Google’s New AI-Powered Search Strike the Right Balance of Content and Ads?
Google has unveiled its new Search Generative Experience (SGE), set to drop AI-generated answers above traditional search results. The goal is to streamline the experience in a way that allows users to find results faster, delve deeper, achieve things faster — but will an inundation of ads kill the buzz? A bombshell was announced at the Google I/O 2023 Keynote…